Using video for fitness marketing is a great way to get clients, create customer relationships,and get traffic to your website and/or blog. Video is also a way for you to show off your expertise and become an authoritive figure in fitness. This post will cover some ways you can use video to help you grow your training business and make money.
Using Video to Get Clients
Video can be a powerful marketing tool for client retention & getting new clients. It adds a personal touch to your marketing message that makes people feel comfortable. They can see you, hear you and know you are a real live person. They almost feel like they know you without never having met you. Essentially, through video you can create raving fans that believe in you.
For instance, when prospects visit your website and see a video of you working with a client or giving fitness tips they can see your "work" and your expertise in action! They get motivated from seeing you really give your client a good workout and they become to see you as the expert. If you put out great videos often, they'll look forward to watching it for the valuable inforamtion.
Then too if you share these video's via email or social media, this can really be a powerful way to get clients.
Getting Traffic to your Website with Video's
Getting traffic with video's is a post of it's own. I mention it briefly here as I want you to understand the power of video. When you upload your video to sites like YouTube you can potentially expose yourself and your website to 1000's of people daily.
Also video is good to mix in with social media as discussed above. You can share your videos with your friends and followers to entice them to want to find out more about you by going to your site. Video puts a more personal touch to whatever message your sending out and is a great client getting tool.
Keep checking back as I will be adding more on this topic in future posts!
Ideas for your Video's
You can make videos on almost any topic in fitness. Be creative and informative. The idea is to entice people to want to contact you and see you as an expert.
Here a list of some things you can do in a video for marketing yourself and your business:
- Video a client training session (with permission of course)
- Do a tutorial on how to make a healthy meal or protein shake
- Do a client video testimonial
- Video yourself giving Fitness Tips
- Video your Boot Camps
- Video a clients 1month 2month and 3month progress
Once you have these video's, you can share with clients and potential clients through email, your website and social media. Don't over look the Power of video. It's hot for marketing!
Making Your Video
The video above was made using CoffeeCup Web Video Recorder. However, as I'm updating this post, you can use your phone or a small recorder like the one I have in the video for recording and simply load your recorded video into Windows Movie Maker for editing. If you have Windows Xp or higher you should have this software on your computer already. It's a cool program that most folks don't know they even have.
Once you load your video from your external source into Windows Movie Maker, you can add effects, royalty free music, cut out parts you don't like, add titles ,captions and more...I mean, you can make a really nice video you'll be proud of. Just play around with it to get the feel for it. That's what I did and now I'm a pro at it.
Once you have created your video and saved it with all the bells and whistles you can upload it to Youtube on your very own Fitness channel for the world to see. You can also use Youtube's embed code to put the video on your website and/or blog. Not to mention you can link up with your Facebook, Twitter and other accounts for social engagment.
Note: It's not always necessary to upload your video to Movie Maker for editing. I do it because I want a professional video , with titles, my web address and effects to give viewers a reason to keep watching. Always make sure your video looks good and have at least your contact information in it. People liked to be entertained, keep it interesting and fun.
Video is the way to go today! If you are not recording, my advice is to jump on board with it. It's a great way to be different than most trainers and gain a lot of exposure, get clients and become a known as a Top Personal Trainer!
Hey PT's, Video's are Super Hot right now for Fitness Marketing! Whether it be to spice up your website to get clients or generate traffic to your site from sites like Youtube and Facebook ... video's can take your business to the next level!
Learn How to Make 6 figures as a personal trainer starting today!