Personal Trainer Marketing Success

You Know You're a Dedicated Personal Trainer When.....

 

By Nick Nilsson

Take a humorous look at what being a dedicated trainer
is all about...you may recognize yourself!!

1. If, on a job application, under "Previous Employment," you've listed weight training and under "Hobbies" you've listed your actual previous employment.

2. If you've ever made yourself so sore that it either takes you a full minute to sit on the toilet or you have to fall down onto it.

3. If you've been banned from an all-you-can-eat buffet restaurant.

4. If you've ever broken a bone and tried to "train around it."

5. If you're buying a home and the first thing you look for is where your training equipment will go (not how big the kitchen is or if there's a furnace or running water or anything like that).

6. If you've ever mentally calculated the protein content of a piece of your own birthday cake.

7. If you'd vote for Arnold Schwarzenegger regardless of of his views, policies or even what he's running for.

8. If everybody you know asks you to help them when they move because you can lift heavy things.

9. If Navy Seal training "looks like fun."

10. If you've ever had to scratch your nose in the middle of a set and you've used the weight to scratch it.

11. If you've brought skinless chicken breasts to a rock concert instead of beer.

12. If you can remember your One Rep Max for 76 different exercises but you can't remember your family and friends birthdays.

13. You've kept an old vitamin bottle for 12 years because it "brings back memories."

14. If your fridge has more than 6 cartons of eggs in it at any given time.

15. If, when you travel, you pack an extra bag just for your supplements.

16. If your marriage vows include the words "for better or for worse or for pre-contest dieting."

17. If your idea of a good leg workout is one where you work them so hard you can't take two steps without falling down after a set.

18. If you use the squat rack more for squats than you do for barbell curls.

19. If your spotter is yelling "It's all you!" and it actually is.

20. You do bicep curls with your grocery bags as you bring them in.

21. You mix tuna into your cereal to get more protein.

22. If you need to go to therapy if you miss two workouts in a row.

23. If the thought of lifting a car sounds perfectly reasonable to you.

24. If you've ever set a 45-pound plate on your lap and used it as a TV tray for eating dinner.

25. If you set your alarm to wake up in the middle of the night to drink a protein shake.

26. If you don't even have to set your alarm anymore to wake up in the middle of the night to drink a protein shake.

27. If you've ever wrapped the calorie counter on a cardio machine back around to zero.

28. If you've ever had to add extra weight to a machine because there's just not enough weight on it for you.

29. You mix protein powder into your condiments.

30. If you're regularly the very first, very last, or only person in your gym.

31. If you've laughed at any single one of the items in this article because it describes you perfectly.

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Nick Nilsson is Vice-President of the online personal training company BetterU, Inc. He has a degree in Physical Education and Psychology and has been inventing new training techniques for more than 16 years. Nick is the author of a number of bodybuilding eBooks including "Metabolic Surge - Rapid Fat Loss," "The Best Exercises You've Never Heard Of," "Gluteus to the Maximus - Build a Bigger Butt NOW!" and "The Best Abdominal Exercises You've Never Heard Of" all available at BetterU. He can be contacted at betteru@fitstep.com.

I hope you enjoyed this list as much as I did. Sometimes, we need to break and have a good laugh to help us get through the day!

Much Success Personal Trainers!

Candace Harrison

How to Use Video to Get Clients and Promote Your Business

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Using video for fitness marketing is a great way to get clients, create customer relationships and get traffic to your website and/or blog.

Have no website or blog? You should really consider getting one! A website is an important piece of your Fitness marketing strategy and one of the links in your 6 figure income. It's almost impossible to survive without a website or blog.  A website can do so much for you in 24 hours than you ever could. It can generate extra cash while you are sleep and serve as a sales person for you 24/7.  Also, It makes you look professional and gives credibility. Don't just throw up a website because I say you need one. Take your time and create a good looking website, as one of my readers put it... It will pay off.

Using Video to Get Clients

Video can be a powerful marketing tool for client retention & getting new clients when used on your website. It adds a personal touch that makes people feel comfortable. They can see you, hear you and know you are a real live person! You can use video to give  monthly fitness tips to current clients, record a client workout session, greet potential clients visiting your site and much more! All these things will help to build trust in you as an expert in your field.

When prospects visit your website and see a video of you working with a client or giving fitness tips they can see your "work" and your expertise in action!  They get motivated from seeing you really give your client a good workout and they get encouragement from your tips!   Also, if you video record a client giving a testimonial of results achieved with you, this can really add an extra punch to your "sales pitch"!  Videos are a great marketing tool! 

Getting Traffic to your Website with Video's

Getting traffic with video's is a post of it's own. I mention it briefly here as I want you to understand the power of video.  When you upload your video to sites like YouTube you can potentially expose yourself and your website to 1000's of people daily.

Also video is good to mix in with social media. You can share your videos with your friends and followers to entice them to want to find out more about you by going to your site.  Video puts a more personal touch to whatever message your sending out and is a great client getting tool.

Keep checking back as I will be adding more on this topic in future posts!

Making Your Video

The video above was made using CoffeeCup Web Video Recorder. However, as I'm updating this post, you can use your phone or a small recorder like the one I have in the video for recording and simply load your recorded video into Windows Movie Maker for editing. If you have Windows Xp or higher you should have this software on your computer already. It's a cool program that most folks don't know they even have. 

Once you load your video from your external source into Windows Movie Maker, you can add effects, music, cut out parts you don't like, add titles ,captions and more...I mean, you can make a really nice video you'll be proud of. Just play around with it to get the feel for it. That's what I did and now I'm a pro at it.

Once you have created your video and saved it with all the bells and whistles you can upload it to Youtube on your very own Fitness channel for the world to see. You can also use Youtube's embed code to put the video on your website and/or blog. Not to mention you can link up with your Facebook, Twitter and other accounts for social engagment.

Video is the way to go today! If you are not recording, my advice is to jump on board with it. It's a great way to be different than most trainers and gain a lot of exposure and clients!  

 

 Conclusion

Hey PT's, Video's are Super Hot right now for Fitness Marketing! Whether it be to spice up your website to get clients or generate traffic to your site from sites like Youtube and Facebook ... video's can take your business to the next level!

P.S.

Have you signed up for the Free 100k Personal Trainer Boot Camp?

Learn How to Make 6 figures as a personal trainer starting today!

 For your Free 21 day Trial to Coffeecup's Video Web Recorder click link below.
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Are You an Under Cover Personal Trainer?

Are You an Under-Cover Personal Trainer? 

I often ask this question to personal trainers that don't  have business cards, don't do marketing, don't keep in contact with their clients and yet baffle why they are having a hard time making money.

If you are struggling to make ends meet as a trainer then it's time to evaluate whats going on in your business.  Like everything else, building a business takes time. However ,you will pull your hair out along the way if you have no idea what you need to do.

First let me say, don't keep your Personal Training Business a secret! Tell the world! Don't rely on having 1 flier on the wall, business cards on the desk, or people seeing you walk around the gym. To be successful at personal training will mean being pro-active in marketing your business!

Take a look at my post 10 Habits of Successful Personal Trainers and ask yourself if you're doing these things. Also, take advantage of the information here on this site and never stop learning how to market your business.

Believe it or not, Marketing will be the key to your success. It won't be your great workouts or your 20 Degrees and Certifications. Your ability to dig into emotions, give people what they need, and draw people to you like a magnet is what it's all about. That's effective marketing!

So If you are an under-cover Personal Trainer it's time to break your cover and let everybody know who you are....

Breaking Free From Your Under Cover Operation

If your just starting your fitness business , then you probably won't have a lot going on that's on the top 10 list that I reference above.  My advice to you is, focus on getting settled in your personal training  business. Find your niche, and get an understanding of what you want to do. Get all you're forms, tools, and business cards needed to run your business.  When you have that down, start focusing on your marketing such as getting your website and videos ready. Then move on to attracting clients.

Trying to do everything all at once when you are starting out is hard when you're not sure which direction you are going in with training. Take steps to build your business. Being organized will be of tremendous help. Write your plan and your goals down and execute. Believe me, it helps when you see what you want to do on paper!

If you want to know exactly what you need to do to kick your personal training into full gear and start making money today sign up for my 100K Personal Trainer Boot Camp. I'll give you kick butt marketing techniques you can use to make a 6 figure Income! That's my gift to you!

Ok, so what are you waiting for? ... Start telling folks about your business!

 

 

Much Success!
Candace Harrison

100K Personal Trainer Boot Camp, Be all You Can Be!