If you are not building a database (getting the name ,phone number and email address of your clients and potential clients), I urge you to do so! If you're not, you're potentially leaving a lot of money on the table that should go in your bank account!
In this post we are going to talk about effective email marketing to build better client relations and make you money.
Turning Your Database Into $ With Email Marketing
One of the best things you can do for your business is to build a database (email list) of all your clients and potential clients. As you begin to build this database, you'll find this list will become very valuable and profitable for you if you know how to use it correctly.
In turning your database into a very profitable list, your key goal will be to develop a relationship with the people in this list so they will come to trust you and look to you as an authority in your field of work. When people trust you and value your opinion, they listen to your advice and purchase products you recommend without worrying about being cheated or getting a bad product. They feel like they are buying from a friend rather than a stranger.
Using Email Marketing to Build a List of Loyal Clients that Buy From You Often
Since your goal will be to develop a relationship of trust with your list, you will need an effective way of keeping in touch with them and an effective relationship building strategy that will turn loyal followers into buying followers. So, how do you do this?
You can do this by using an auto-responder service like Aweber. This software will make it easy for you to send out mass emails either manually or on a schedule you choose. I set up my emails to go out on a schedule like 1 email a week with tips and new products and services I have. This way I don't have to think about it. My list is being cultivated without me doing anything. I set it up once and it runs from then on. It's what we call set and forget.
An example of what an auto-reponder is, can be found on this site. If you signed up for my 6 Figure Personal Training Boot Camp by entering in your name and email address , you started getting emails sent to you automatically. This is because your email was added to my list where I have set up scheduled emails to go out everyday for 10 days. This saves me time and allows me to focus on other things as it would be very difficult to send out hundreds of emails everyday to trainers signing up.
By adding an auto-responder to your blog or website you too can begin to build an email list you can turn into a very profitable list.
For more information about auto-responders visit Aweber for all the details.
What Kind of Emails Should You Send Out
When thinking of what kinds of emails you need to send out, you want to think of giving value first to your list. You want to build a relationship with your list first, this is vital. You should about 80% of the time send relationship building emails. Such as Newsletters, Fitness tips, ab routines, fitness advice, motivation and encouragement, healthy recipes and other things like this.
The other 20% of the time you should send out your promotional emails like new products and services, training specials, boot camp offers, etc.
Sending out your emails using this formula will help to build a better relationship with your list. When you are giving more than you are receiving, people can see you are truly trying to help them and not just wanting to take their hard earned money.
Email Marketing Generates More Clients & Money
A lot of personal trainers are losing money and clients because they fail to follow up or follow up consistently . It usually takes several contacts with a person before they tune in to what you are saying or before they buy anything from you. This is what makes email marketing so valuable. It can follow up with clients and potential clients often enough to make the sale and get them to tune in to you. It's not unheard of to generate $100's- 1000's of dollars monthly from a large mailing list you have built a relationship with!
Now just imagine you have a new fitness program you want to market. You go over to your computer and send out an email to your list of loyal followers (that you have built a relationship with) information about your new program. You have set the price at $19. That day and the days ahead you start getting calls for your program. When it's all said and done, you realized you have sold 27 of your programs in just a week! That's $513 you made for just an email that took only a few minutes to do! That's what email marketing is all about. It's being done everyday, some trainers are making a killing!
Why Use Email Marketing:
1. Keeps your services fresh in the minds of clients that have busy lifestyles.2. Send out fitness newsletters
3. Send out incentives to refer others to you.
4. Send out fitness tips, healthy recipes, and fitness resources.
5. Get clients you have not seen in a while to come back.
7. Market new products and services you may have.
8. Increase the number of times clients buy from you.
9. Make money from those that may not never come in to see you.
10. Send out Thank you letters. .11. Send out Birthday wishes.
12. Send out Holiday wishes.
All these things help to build better client relations that Keep your clients and profits coming in for a very long time!
Getting Started with Email Marketing
Email Marketing can become a tedious task if done manually or without the right tool. Putting in email addresses and sending out emails one by one can get time consuming. You also risk not following up in timely manner. Then if your list gets too big, you run the risk of having most of your emails not sent because it looks spammy to your email provider.
To keep your list fresh and responding to you will mean following up often, so you do not "lose" them. I strongly suggest getting the email marketing software we discussed above. (You can get started for $1). This way you will not have to worry about following up with your list in a timely manner, you set it up and kinda forget about it.Getting People on Your List
One way to get people on your email list or mailing list is to have them go to your website and fill out the email form you have set up on your site. A great marketing strategy to entice them to fill out your form is to offer them a free gift for doing so. Your gift could be a free report, mini session, fitness assessment, etc.
Also with the Aweber service you can attach your auto-responder to your social media account like Facebook and people can sign up with you from there. You don't even need a website to use this feature. This is good for helping you convert your Facebook friends to clients or buying customers.
Another way to get people on your list include enticing them to go to your website via a flyer or brochure. A simple line like "For a Free Report on How to Lose 6 Inches of Your Waistline in 90 Days Visit www.ABC.Com.
For more ways to grow your list, sign up for my 6 Figure Personal Trainer Boot Camp.
Best Email Practice
Everyone on your list should opt-in. As it protects you from spam complaints. Opt-in means, they have given permission for you to send them an email. You should not spam or send emails without permission, you will lose credibility and it's illegal. So no matter how tempting it could be, dont do it.
Email marketing has the potential to make you $100's- $10 00's of dollars per month as your list grows to be very large. Use these tips to help you build a list of responsive people that buy from you over and over. This is a 6 figure marketing technique that will get you in the profit zone. Use wisely.