Your probably thinking what on earth do I mean, old habits??? Often as Personal Trainers we get stuck in the mode of just meeting with a client for an hour , then the next client, then the next, then we go home.. then repeat the same cycle the next day!
So Break out of that shell!!! As a Personal Trainer you are in the Fitness Industry, not just the Personal Training Business. If you are not taking advantage of making dvd's, books, guides, video,websites promoting you and your products....You Are Leaving Big Money on The Table!
For many years I have struggled as a personal trainer. It wasn't until I started creating my own products and doing other things in the fitness industry besides doing 1 on 1 trainings that my income started to increase big time!
If you are not sure as to what kind of products or services you can create and market as your own take a look at this list of questions to ask yourself:
- Is there something that I specialize in?? Write a guide or book about it and sell it.
- Can I create a "killer" circuit workout? What about a treadmill workout using intervals and hill climbs? If you do, why not give it a Trendy Name like "John's Fat Attack Workout" and make a video and sell for a profit? If Billy Blanks and Tony Horton can do it, why not you!?
- Do I send my clients to the Health food store for supplements? If you do, Stop that! Become an affiliate of a well established supplement company and let your clients buy from you so you make commission of the sale.
Yes there is more to being a personal trainer than just training clients. There are many other ways you can profit in the fitness Industry. Creating your own products, being an affiliate, selling specialized work out programs, and public speaking ...just to name a few can put extra cash in your bank account.
You can promote your products, via email marketing, direct to your clients, from your website or blog, direct mail to your database of clients, and through social media sites like Twitter ,Facebook and Youtube.
I'm sure you have heard that having multiple streams of income is how to make your fortune. This stands true in fitness too. So start looking into other ways you can profit in the fitness industry.
Break out that shell and kick those old habits down the drain!