Twitter is a great tool for networking and finding new clients for your business. Unlike offline networking, Twitter allows you to rapidly network and build relationships with thousands of people with the same interest fast.
If you are not up to date on social networking, I urge you to visit Twitter and get to know how to use this site. Business people and celebrities are catching on to this way of marketing and using it to grow their business beyond belief.
When you join Twitter keep in mind this site is not for blatant advertising. Social media sites, such as Twitter are for building relationships and making "friends". It is through casual "talk" about you, what you do, what you're doing, and what you like that get people interested in you and your business.
Building Your Business with Twitter
When actively involved on Twitter people that are interested in you will follow you. Good practice is to follow them back. Also, you should take the initiative to follow people you are interested in and in turn they will follow you. This is normal social media etiquette. It's not uncommon to end up with 1000's of people following you from this practice. That's 1000's of people you would have probably never met in your normal day to day business activities!
It's also good practice to make sure your clients follow you as well. Twitter allows you to build a relationship with them beyond the gym. Twitter is like having a huge list of people to send your message to. It's a great way to stay connected to your clients and keep them engaged.
When posting on Twitter for the purposes of building your business, you never want to appear as though you are trying to sell something. That will turn people off. Remember you want to build relationships with real people and make new "friends". "Talking" casually about your industry news, giving fitness tips, and interacting with the other followers will make people interested in you and your business.
When posting on Twitter add links to your website or product sales page at the end of your post. This is great way to generate traffic to your site for people to see your products and services. Make it a practice when posting to give good Tweets that people want to read. Be informative, be interesting, be fun, and be yourself. Just don't come across like your main objective is to sell something. Speak very subtle about your business and products to peak interest, without looking like a salesperson. Folks will naturally click on your links in your Tweet seeking more information from you. Believe me Twitter followers do click links!
There is a correct way and wrong way to use Twitter for making money. You do not want to look like a spammer on these sites. That is someone just looking to make a buck. You want to become a "Guru" or "Specialist" in the eyes of your followers. Creating relationships by giving value first will help you make money using Twitter.
Twitter helps you make money because it can drive a lot of traffic to your site. If you are collecting names and emails or selling products on your site, this could lead to sales for you. This post is not about the specifics of how to make money with Twitter, Just to let you know it can be done and why you should look into it. If you want to know how to make money using Twitter, click the Twitter banner here:
Give Your Clientele a Boost by Connecting with Business Professionals
There are all kinds of people on Twitter. You'll find Doctors, Lawyers, Business Owners, Handymen, Teachers, Massage Therapist, Real estate agents to name a few. You can connect with all these professionals and give your business a boost! At te same time however, there are spammers and robots on Twitter too that offer no real value. Your goal is to always connect with real people. If you just so happen to friend a spammer or robot, just delete them. You'll get to know these spammers and robots in no time, they will send you 50 tweets about nothing with a link to buy something!
It's important to be very professional on these sites too. There will be many people reading your post so don't say or do anything you don't want to come back and bite you later!
Attracting People to Your Website using Twitter
Another good practice when using Twitter is to write a really good bio or profile with a link to your website. Don't just have a vague bio or profile. Make your bio interesting so that people will want to find out more. Your bio is not a sales pitch. It simply is a description of what you do, your business..etc. People will click on your website to learn more about you, if you sound interesting and posting good Tweets. So write a really nice bio with a link to your site.
Adding pictures and changing your background on your social media page to reflect how interesting you are will also make for a pleasant and fun experience for your followers. Don't be afraid to change the look of your page. Your page should reflect your business. You will look like you are really serious about connecting with new people as you took the time to create a great looking page for them. Keep it fun, professional, and you'll keep your followers interested.
Twitter or Facebook -Which is Best For Your Training Business?
Keep in mind if you are not into Twitter, Facebook is Great too! Personal Trainers are having much success on Facebook. Which site you use depends on your goals and what you feel you can accomplish with them.
Personaly, I like Twitter because it drives a lot of traffic to my site. I use it more as a traffic tool to get people to go to my site and hopefully sign up for my email list or buy products.
I like Facebook because of its social platform. Facebook's platform to me is more client getting friendly.
This post didnt mention Facebook, but know same social rules apply. These sites can get you and your business a lot of exposure and ultimately make you a lot of money... so don't sleep on this. This is another 6 figure marketing strategy you'll want to add to your arsenal.
Learn How To Build Your Business & Make Money with Twitter!
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