Today I wanted to touch on managing your clientele. Let me ask you a few questions:
- Do you know what each of your clients fitness goals are?
- Do you have your clients email address and phone number?
- Do you know each clients physical limitations or strengths?
- Do you know how much weight they have lost?
- Do you know what kind of workout you did with them on the last visit?
- Do you offer any incentives for achievements, referring others, or just being a loyal client?
- Do you stay in contact with your clients often?
If you answered yes to these questions..then great! You are on the right track to success and client retention! If you answered no, then you're doing your Personal Training Business more harm than good.
If you have no idea what the needs of your clients are, how can you truly service them?
One way I manage my clients is by keeping a file on each one. Before meeting with each client, I review their file to refresh myself of their goals, limitations, strengths, what we did the last session, if they made a special request...etc.
I have been keeping client files for some years. And let me tell you it works! I can tell my clients exactly what we did at their last visit, if they made improvements in strength...and I know exactly what we need to focus on their next visit. I guess you can say, I almost treat my clients like patients!
Keeping good records on your clients ensures you won't forget why they have come to see you in the first place. Sometimes we get really busy with so many clients, it's impossible to remember what's going on with each one. Knowing what the client needs are and being able to show them you are addressing those needs will help you keep your clients for a very long time.
Here are a few more ways to keep your clients connected to you and with you longer:
1. Treat your clients fitness goals as if they were your own. Reward them with a certificate of achievement or protein shake or free session when they reach a "mile stone". The idea is to let them know you recognize their accomplishments and are proud of them for sticking with it. When clients feel you truly care about them, they stay loyal to you.
2.Stay in constant contact with your clients. You can use media such as encouraging emails to keep your clients going and motivated. You can find success with Twitter and Facebook too. Have your clients follow you for fitness tips, advice and encouragement! Keeping in contact with them often, keeps them connected to you, which creates client loyalty.
3.You can hold a special event. Invite all your clients in for a fitness event. Maybe have some lite refreshments to serve them. Make it fun and about them. Even outings like an Client appreciation picnic where they can bring their family, is a great relationship builder. Sometimes a personal touch like this will create an even stronger relationship with your client.
4.Send them a Holiday, Birthday or Thank you card. Let your clients know you appreciate them with this personal touch. Don't stamp the envelope and card with your business info. Take the time to personally hand address the envelope and sign the card, this make it more personable. Your client will appreciate the kind thought and think of you as a friend.
Building A Relationship with your Clients Keeps Them Coming Back
If you ever wonder why some trainers are busy one month and seeing tumble weeds the next, one reason is because they are not focusing on relationship building techniques that keep clients coming back to them. You must build relationships with your clients, there's no better strategy out there for client retention than this.
By using these techniques to build a relationship with your client you will keep them with you longer. It's easier to maintain an existing client than it is to get a new one. Taking the time to manage your clientele will ensure you stay busy and in business for a very long time.