Today I went by a few nail salons and beauty salons... Some nail tech's were busy... Some not. I went into one shop and there were 2 nail techs, they were both watching tv while they wait for customers to come in. Hmmmm... I say , this would be a great time for those 2, to brainstorm on how to get clients. These 2 nail tech's obviously do not know how much money they are losing watching TV and what it could mean to the future of their business!
This is what I got from my observation of the different nail shops:
The busy nail shops had a great atmosphere, very clean , provided a little more than the usual manicure , pedicure. The chairs were filled. They were doing hand scrubs, foot scrubs and wrapping hands and feet in hot towels and great stuff like that. They were also doing eyebrow arching and lip waxing. There were a few nail products and makeup for sale. At the front desk were brochures on their services and a few 1st time visit coupons at the front desk to take or use that day. They were really like a place to come to be pampered and relax! Really enticing!
The nail shops less busy had an atmosphere that was dull and lifeless and just your usual client in and out set up. Fairly clean , but probably could have been a lot better. Usually, not clean or fairly clean is an indication of how well they sanitize nail tools and tubs to a potential client. This might not be the case, but just gives an impression as such. This can make people not want to come back or not come in at all. First impression is very important. The service was nothing special. Just a typical manicure. No hand scrub, no hot towel wrap. Nothing that said choose us for your nail care professional and don't go anywhere else!
Busy nail shops obviously know what it takes to keep clients coming threw the door. Less busy nail shops and techs need to take note and come up to speed....period!
Going From Empty Salon to Full Salon
If you are not busy as you like... Then there may be a few things you need to change about how you are managing your down time and the few customers you are seeing. I mean... between clients instead of watching the flat screen TV or reading a magazine, why not call on past customers and entice them to come back in with special offers, new products or new services? Why not have high school kids passing out your flyer's in the neighborhood? Why not give coupons and or cards to those passing by your nail shop? Why not make it a point to talk to at least 3-5 new folks about nail care a day or between clients? Why not come up with creative ways to generate business? Are you following me here?
Often times I see nail salons with no customers for hours and then suddenly 2 people walk through the door. The nail technician services those customers and sends them on their way. Big mistake! If your a reader of this blog then you know we never , ever, ever ,ever, ever, ever send a customer away empty handed or without a way to keep in contact! We have them fill out our short little card that asks for their name, telephone number and email address, to keep in touch.... Then we book the next appointment. Always get them to come back!
Also, if your using the punch card system.. the client is given a punch card so they can keep coming back for a stamp or punch on that card to build up to a free service or discount as a way of saying thank you for being a loyal customer ( See punch card marketing in earlier posts).
My point here is to maximize your time by doing things that will generate business when your not busy. Working on a new nail design and acrylic application is good too, but if you don't have many clients to service no one will see your great designs and application... you won't make a lot of money from your efforts either. So make time for both!
Use the Tips here in this blog along with maximizing your time. Such as creating a great ambiance, over delivering on services, serving beverages, offering add on services to get even more money from each client, offering more than the usual manicure pedicure by creating a spa like "experience" for the client, make an effort to show clients you are concerned with health issues and sanitation and more! Soon you will start to see more and more clients coming back to see you! You will have a constant flow of customers that will keep you in business for years to come!
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